Retail gift card helpful tips

There are many ways that you can use your gift card program in your store to drive sales, streamline operations, and help maximize profits. Begin to build brand awareness and separate your business from the competition which will help increase customer satisfaction and raise foot traffic in your stores. A loyalty and gift card program can drive customer satisfaction while encouraging those customers to purchase your more profitable products.

"According to one financial services company, 74% of consumers said they spend an average of $59 on top of the original value of the gift card ₁ ".

Here are some tips to help you get started.

• Your customers can purchase gift cards at your store to give as gifts. Advertise their availability every chance you have.
• You can use gift cards to resolve customer complaints, (examples: missed delivery time or an out-of-stock issue).
• Send out a pre-loaded promotional gift card as part of a private letter sale announcement and invitation to further encourage customers to come in and shop with you.
• Load promotional gift cards with random “mystery” amounts so the customer has to come into your store to find out the value of their card.
• Drive customers to your higher margin items by offering a higher value promotional gift card with “qualifying purchase”.
• You can use gift cards for charitable donations when requested.

Use gift cards to help grow your sales and encourage customer loyalty. Helping your customers become familiar with your business demonstrates the value you bring to them while driving repeat sales back to you. And gift cards are easy, allowing you to focus your time on your business.

We’re here to help if you need any assistance leveraging your gift card program to your customers. To learn more about gift cards, call us at 800.509.0625 or visit us at valuteccardsolutions.com.

More helpful articles and tips

Click on one of the below links to read other articles that can help your business

• 5 Ways to Help Grow Your Business with Gift Cards
• Are You Ready for the Holidays?
• Drive Sales to your Restaurant with a Gift Card Program
• Build Awareness for Your Business
• Tips for Promoting Your Golf Course with Valutec
• Increase Customer Satisfaction for your Coffee Shop
• Reward Your Salon Customers to Help Drive Loyalty
• Drive Bounce Back Sales to Your Dealership